Premium air-dried dog food, honestly priced.
Air-dried nutrition worth digging into
Made with love in the farmlands of California
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100% Air-Dried Recipes
Explore 100% Air-Dried100% air-dried complete nutrition. 80% protein, single-source ingredients, shelf-stable convenience, and the real-food quality fresh-food parents demand.
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Grain-Free Air-Dried Recipes
Explore Grain-FreePremium grain-free kibble boosted with air-dried inclusions. It's real protein-first nutrition that fits everyday feeding and every budget.
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Prime Protein Air-Dried Recipes
Explore Prime ProteinHigh-protein grain-free kibble with air-dried inclusions, plus prebiotics and probiotics. Prime nutrition that supports strength, energy, and a healthy gut.
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Air-Dried Meal Toppers
Explore Meal ToppersGently air-dried toppers that add real nutrition and bold flavor to every bowl, no routine change required. Three functional options to choose from.
Stocked by the people who know dogs
We partner with specialized pet retailers across the country, because that’s where dog people gather and the experts know your dog by name.
A note from our Founder
I've spent nearly twenty years in this industry and I watched the same pattern over and over again. A brand launches online, adds crazy markups, then drifts away from the dog parent who needed them most. Unconditional is the version of pet food I always wanted to build. We own the factory, we make the food ourselves, and we put it on the shelves of stores whose people know your dog by name. That's the whole idea.
— Avrum
Four reasons our air-dried is different
Cooked slow and low.
Less filler, more food.
Made in our factory.
No middlemen, no markups.
Air-drying gently pulls moisture out at low temperatures. The nutrients stay in the food instead of cooking out. The meat stays meat instead of becoming a pellet. The kind of food that ends up on a shelf, not in a freezer.
Take the water out and every scoop is denser in protein, fat, and the vitamins dogs actually absorb. A smaller scoop than kibble. A fuller meal in the bowl.
No contract manufacturer between the recipe and the bag. We own the building, the lines, and the twenty-five years of air-drying experience under one roof. What goes in the bag is what we put there.
Owning the factory means no contract manufacturer adding a margin, and no subscription brand adding another. The savings stay in the bag. About 40% less than comparable air-dried brands, sold at the pet store you'd visit anyway.
We care enough to own the factory.
Born from over 20 years of experience.
Clean ingredients sourced from American farms.
Low heat. Long process. Air-dried nutrition at an honest price.
Real food. Honestly priced. Sold the right way.
Why Unconditional stands out from the crowd.
Air-Dried · Shelf-stable
Because we own the factory.
Sold by people, not algorithms
We don't show up in your feed. We show up on a shelf.
A great pet store is one of the warmest rooms in any town. Bells on the door, a dog or two behind the counter, people who light up when you walk in with yours.
Unconditional is sold there intentionally, where the experts behind the counter love dogs the way you do.
Our Promise
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Real-Food Nutrition.
Single-source protein, always the best in the bowl.
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Protein-Rich.
Built around animal protein for real strength and energy.
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No Artificial Anything.
No artificial flavors, colors, or preservatives. No fillers, no shortcuts.
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Made in the USA.
Crafted in our own California facility, with the world's finest ingredients.
